Nick Barratt, Founder
Nick has been using behavioural science to help individuals, families and organisations achieve their goals since 1999. He is a Board Certified Behaviour Analyst, UKBA(cert), and has an MSc in Applied Behaviour Analysis.
Nick has extensive experience of delivering Positive Behavioural Support (PBS) in social care settings. Previously, he worked for a large care provider where he managed a team of 19 Behaviour Consultants and was responsible for policy, practice and training in PBS. In addition to implementing function-based interventions, he has developed services for people whose behaviours can challenge and taken part in research on organisation-wide PBS.
Nick has a particular interest in the science of habit formation, and offers virtual sessions to people who want to enhance well-being and achieve other life goals by changing everyday patterns of behaviour.
Nick is involved with several organisations which aim to improve the quality of behavioural services in the UK. He is a member of the Positive Behavioural Support Academy, and was part of the working group that developed the PBS Competence Framework. He served on the board of the UK Society for Behaviour Analysis (2015-2023), which promotes the application of behavioural science to issues of social significance. Nick also chairs the Applied Behaviour Analysis Forum, which he co-founded in 2008.
In 2014, Nick co-authored Feeling Cross and Sorting it Out, which focuses on the interactional nature of challenging behaviour.
Nick is registered with the UK Society for Behaviour Analysis, which holds a register of practitioners that has been accredited by the Professional Standards Authority.
'One of the things I love about behaviour analysis is its optimism. If a person is behaving in a way that is somehow detrimental to them, a behaviour analyst would say that this is a learned behaviour and not due to some fixed personality trait. Why is this optimistic? If a person managed to learn one way of doing things, they can always learn another."
